Aaron Belchamber
I have been making technology actually work since 1997.
It started in the door of a Huey over Germany, where the camera was mine and the oil pressure was the job. Since then: newsrooms, two TV stations, my own agency, and an insurance platform that helped carry a company to acquisition. Now I write about AI and technology for the people who have to live with the decisions.
Hello - I'm Aaron.
I am a cloud software architect in Jacksonville, Florida. I build systems for a living and have done since long before anyone called it AI, which means I am reliably unimpressed by demos and reliably interested in what survives contact with a real business.
That is what you will find here: honest, practical looks at what this technology does, what it costs, and where it quietly fails — written for owners and creative professionals rather than for other engineers.
What the perspective is built on
Business Systems
Automation, CRM and integration work, kiosks and displays, sales-center systems. Real systems, running in real businesses, with real people depending on them.
Software Engineering
Cloud architecture and hands-on engineering, including where AI genuinely helps and where it does not. The deeper technical writing lives at tools.belchamber.us.
Video & Production
Twenty-five years of video and 3D animation, from a helicopter door to broadcast. For anyone shopping for video production, that is nextdayvideos.com's job.
Curious how any of this applies to your business?
I have spent a lot of time recently working through exactly that with friends and colleagues. If you want to talk it through, say hello.